Salsas — Juicy Design
Juicy Design
SALSAS.png

Salsas

Juicy was tasked to reinvent and invigorate the tired, dated SALSAS ‘fresh mex’ brand - The job was to create something unexpected, something unusual. We successfully separate SALSAS from the rest by cleverly employing a wide breadth of complimentary patterns, textures and materials to create layering and add complexity, enlivening the brand in all forms.

 
 

SALSAS, BURWOOD

Juicy was tasked to reinvent and invigorate the tired, dated SALSAS ‘fresh mex’ brand - The job was to create something unexpected, something unusual. To differentiate from an already saturated marketplace, the brand and offering embodied a ‘fresh’ movement in food. We successfully separate SALSAS from the rest by cleverly employing a wide breadth of complimentary patterns, textures and materials to create layering and add complexity, enlivening the brand in all forms. A cheeky yet intelligent language & visual direction was created to give the brand a unique personality and likability.